Seems like a shrewd move. Historically Qualcomm products were only available to the top 5 phone vendors. You couldn't even steal a datasheet... If they're serious about opening up their products to more potential customers this might be a great way. Follow the raspberry pi model. You never know when a garage product will grow into the next multi-billion dollar socket. TI/ST/NXP/etcc could do this too and all it takes is cheap PCB's (mass produce at scale) and lots of documentation.....