Arduino has always been a naked cash grab disguised as a "hacker-friendly nonprofit." The gross margin on their boards is >90%, and yeah, the software is mostly a ripoff of wiring.
The software was based on Processing. It was never a secret, just open source working as intended. It doesn't look the same any more.
A non-profit is still a business. Success is necessary for existence.
Think about the number of companies that have been created to make, or heavily specialize in Arduino clones and accessories without having to pay Arduino a cent because the designs were intentionally open-sourced. It doesn't sound like a naked cash grab to me.
Great businesses can still be cash grabs. In fact, many of them are. Very few of those dress themselves up as a nonprofit (aside from Arduino and OpenAI).