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I actually got stuck with a bug in the flow. "What drives you" I couldn't seem to move on from this step, no button visible (maybe my old device for factor (iPhone mini 12)

But I also would have bounced on the "free trial, auto payment after" I understand the thinking around them, but for me it's just not a pattern im ever going to opt into. It feel predatory, you will probably forget and then ill get some amount of "months" off you. Like gym memberships.



FWIW I have a few app ideas that are about lifestyle / personal system. and i've thought about pricing strategies etc, specifically to balance "the Ick" with what I know are proven industry standards that Do maximise conversions & profit, and what I think is more personally palatable. (no real word experience though)

I would be much more likely to convert if the "trail" as months maybe years instead of days or weeks (this is a lifestyle thing after all, if customers find it genuinely useful and buy into the system for months then $30 a year is nothing)

OR

free-trial followed by locked out. No "automatically start billing"




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