Looks like there might be some planned synergy here between muxtape and Normative, Jakob Lodwick's music label. Reggie Watts--one of the featured artists--is signed to the label, and Lodwick is an (the?) investor in muxtape.
Reggie Watts, Francis and the Lights, Adron, and Vulture Realty are all from Normative. Eric Lodwick - Jakob's younger brother - is a member of Vulture Realty.
Not to mention Lodwick payed Justin O, the developer of Muxtape, $95,000 to work on Muxtape, and Lodwick and Francis of Francis and the Lights used to be roommates.