I'm wary rather than skeptical I think. There's clearly value here. Whether we're paying the true costs or not, however, won't be clear until all the VC fumes have cleared.
Much like the internet era actually - obviously loads of value, but picking out the pets.coms from the amazon.coms ... well, it wasn't clear at the time which was which; probably both really (we buy our petfood online) except that only one of them had the cash reserves to make it past the dot com crash.
Let’s not let the smoke and mirrors dictate how we use the tool, but let us also not dismiss the tool just because it’s causing a fad.