I think the main fear is that these products will become so enshitified and engrained into everywhere that, looking back, we'll be wishing we didn't depend so much on the technology. For example, the Overton window around social media has shifted so much to the point that it's pretty normal to hear views that social media is a net negative to society and we'd be better off without it.

Obviously the goal of these companies is to generate as much profit as possible as soon as possible. They will turn the tables eventually. The asymmetry will go in the opposite direction, maybe to the extend that one takes advantage of the current asymmetry.