Than why don't they raise prices? If AI developers were only worth 200k a year, nobody would pay X times those salaries and development would be cheaper. Similar, if none of the AI coding companies had free offerings, they would have less inference cost or more revenue. Yet they have the feeling that they need to offer those, likely because of competition. The article paints it as if the big companies are a factor of 2 away from profitability. Would absolutely nobody use AI if their tokens were double the price? I highly doubt that.