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andrewljohnson
on Sept 12, 2012
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iPhone 5
I think you didn't get the joke. Great that you don't think the iPhone is up to snuff, but the marketing slogan is a play on the size of the device.
That part is quite clever and will perfectly communicate to people what's new about the iPhone.
jonursenbach
on Sept 12, 2012
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I don't think anyone seeing this marketing slogan is going to think that this is the reason.
jaxn
on Sept 12, 2012
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It was my first thought.
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That part is quite clever and will perfectly communicate to people what's new about the iPhone.