if you reference Title 17 504(c) 1 and 2 then you will see that the damages for willful infringement are up to $150,000 per work and otherwise set between $750 - $30000 per work.

These damages are 'statutory'. This means they are unrelated to the actual profits lost but rather are essentially a deterrent for others while also giving some compensation.

http://www.copyright.gov/title17/92chap5.html#504

http://en.wikipedia.org/wiki/Statutory_damages