1. They're never going to roll this out and aren't actually putting any resources into it, but are simply hoping that they can stir up some news every few months as a cheap deterrent.
2. They are going to roll this out, and the primary target of it is kids downloading on their parents' connections, which would explain why they only seem to even be attempting to work with the largest ISPs. Obviously that would be ineffective at deterring anyone who pays their own ISP bill; those users could just move to a smaller provider. But if they're hoping to use parents as enforcers, it makes perfect sense.
1. They're never going to roll this out and aren't actually putting any resources into it, but are simply hoping that they can stir up some news every few months as a cheap deterrent.
2. They are going to roll this out, and the primary target of it is kids downloading on their parents' connections, which would explain why they only seem to even be attempting to work with the largest ISPs. Obviously that would be ineffective at deterring anyone who pays their own ISP bill; those users could just move to a smaller provider. But if they're hoping to use parents as enforcers, it makes perfect sense.