Even if you go straight to the website and read the fine print, this is pretty transparently a rip-off. They don't really bother to justify it. https://www.volkswagen.co.uk/en/connected-services/upgrades-...

And honestly, locking horsepower behind a paywall is more justifiable than some of the other features you have to unlock - like activating your own headlight features or climate control. They are literally installing the physical components into your car and charging you to activate them.