It does read a bit like some classic Arrington from the early TechCrunch. Clearly it fills some need or it wouldn't get the traffic or attention that it does. Its like reading 'Dear Abby' to feel better about your own life. After a while you come to realize that its not 'real' in the sense its sensationalism for sensationalists sake, ValleyWag2.

The only part that bothers me is that these kinds of people thrived during the dot com 'boom'. So their reappearance, like the swallows in Capistrano, seem to herald a change in the climate.