> If you really think the use of fag and faggot reflects homophobia, [...]

Yes, it does.

> you need to take a step back and look at where you are - the internet. Well...

I suggest reading this introduction to the subject of "why second degree&ironic gay bashing work only if there is real homophobia somewhere": http://www.queerty.com/does-calling-someone-a-fag-really-mea... I have better articles about sexism and homophobia but there are written in french.