It's quite literally exactly what propaganda is, according to dictionaries, wikipedia, etc... it doesn't stop being propaganda just because you like what they have to say, that just makes it successful propaganda. Also in the literal sense.
It also carries a lot of unspoken subtext, commonly used by opponents of a position to denigrate the argument without ever responding to it. "Oh it's just propaganda, it can be ignored"
Propaganda doesn't have to be "misleading", it's pushing the same narrow viewpoint over and over again to further some agenda. The agenda's called "making money off ads".
This article's a great example since this money is only a small increase on the annual aid Sweden has been giving Cambodia for years, as pointed out in comments.
Or in TorrentFreak speak, "Sweden bribing Cambodia for Pirate Bay arrest since 1979!".
It does according to the dictionary definitions I'm reading. Going by your definition, any viewpoint can be "propaganda" as long as it's repeated often enough for an agenda. Civil rights comes to mind, where the agenda is equality, but you don't hear anyone but far-right wingnuts calling the repeated insistence that discrimination is wrong propaganda.
It's a loaded term, best avoided.
The agenda's called "making money off people who want to believe they're the hero in this story for pirating X"
And there's the denigration. That didn't take long.
This article's a great example since this money is only a small increase on the annual aid Sweden has been giving Cambodia for years
That seems at odds with the numbers others here have quoted from openaid.se, but that site gives me nothing but 'Application Error' when I try to figure out the reason for the disagreement between the two sources and I can't seem to get a Google cache for that page.