Do you know where Noam makes that argument? I've been trying to figure out where I picked it up years ago. I'd like to revisit it to deepen my understanding. It's a pretty universal insight.
"I don't say you're self-censoring - I'm sure you believe everything you're saying; but what I'm saying is, if you believed something different, you wouldn't be sitting where you're sitting." -- Noam Chomksy to Andrew Marr
It's a shame the interviewer didn't quite grasp that point and dig a little deeper into it. Listening to it again I'm reminded of "The masters tools will never dismantle the master's house".
Though this is often associated with his and Herman's "Propaganda Model," Chomsky has also commented that the same appears in scholarly literature, despite the overt propaganda forces of ownership and advertisement being absent: