Apparently Mac sales are seeing a big growth spurt lately. This isnt obvious at the Apple bottom line because iPhone dominates, but they are growing that market segment!
The apple silicon has driven a ton of people to laptops, and the windows 11 migration nightmare has given people an option: why bother buying a new pc laptop to run windows 11, just switch to the apple macbook air.
> Apparently Mac sales are seeing a big growth spurt lately.
That's not really clear. Mac sales actually peaked during the pandemic, around 2022.
Apparently there was also some tariff fear-driven buying this year. Indeed, I purchased a new MacBook Pro earlier this year for that very reason.
If you compare, say, 2024 Mac revenue to 2014 Mac revenue, there was an increase of 25% over that period, but inflation increased even more over the same period. (Unfortunately, Apple no longer announces unit sales.)
The apple silicon has driven a ton of people to laptops, and the windows 11 migration nightmare has given people an option: why bother buying a new pc laptop to run windows 11, just switch to the apple macbook air.