Because that's where the eyeballs were. It's really not hard once you get over your own hatred for something everyone else enjoys. I don't use Twitt...er, X, but I understand why others do. Your unwillingness to see the same point is just going to continue to be a source of frustration for you.
Specifically, it's where the technical-creative eyeballs were, which is why twitter was such a weird and magical place. That and the algorithm that amplified anger at outrage, but mostly, well at least partly, it was the people.
Because that's where the eyeballs were. It's really not hard once you get over your own hatred for something everyone else enjoys. I don't use Twitt...er, X, but I understand why others do. Your unwillingness to see the same point is just going to continue to be a source of frustration for you.