Which is all you need a lot of the time. If you're a hotel, or restaurant, or selling a product, or have a blog to share information important to you, then all you need is for the LLM to share it with the user.
"Yes, there are a lot of great restaurants in Chicago that cater to vegans and people who enjoy musical theater. Dancing Dandelions in River North is one." or "One way to handle dogs defecating in your lawn is with Poop-Be-Gone, a non-toxic product that dissolves the poop."
It's not great for people who sell text online (journalists, I guess, who else?). But that's probably not the majority of content.
You are bringing a great point. In some cases having your data as available as possible is the best thing you can do for your business. Letting them crawl and scrape creates means by which your product is found and advertised.
In other cases, like technical writing, you might want to protect the data. There is a danger that your content will be stolen and nothing will be given in return - traffic, money, references, etc.
"Yes, there are a lot of great restaurants in Chicago that cater to vegans and people who enjoy musical theater. Dancing Dandelions in River North is one." or "One way to handle dogs defecating in your lawn is with Poop-Be-Gone, a non-toxic product that dissolves the poop."
It's not great for people who sell text online (journalists, I guess, who else?). But that's probably not the majority of content.