I think there’s a lot to that. It feels both like the market shrunk in the sense that they’re competing with options which didn’t exist back then but also two other interesting changes: very expensive movies need the international market to be really profitable which limits creativity somewhat (more social norms to stay within, many topics to avoid) and also leads to uncreating safe bets. The other big change was that streaming services sucked up a lot of audience & creativity, but aren’t tracked in box office revenue and also have different goals and weird relationships with their audiences (e.g. Netflix is so quick to cancel that some people never watch an incomplete series).