Pricing greatly depends on location. Full-price tickets are $28.99 in New York for non-IMAX or special showing. Los Angeles is $22-24. My local theater in a small Arizona town is $10 full-price and $5 off peak.
We just saw Superman in a Las Vegas IMAX and it was $85 including fees for three tickets. $75 for two seems perfectly reasonable in LA, SF or NY once you include concessions.
>$75 for two seems perfectly reasonable in LA, SF or NY once you include concessions.
Perhaps it's reasonable for a very occasional and special event, but it's not actually that expensive for anyone that cares about seeing movies in theaters. I'm paying $27/mo for effectively all-I-can-watch[1] movies via a subscription in SF, and includes IMAX. When I travel to LA I can use it there too, and it's available in NYC. I saw Superman for the cost of popcorn because I saw Elio earlier this month, it's a great deal.
If one doesn't go to theaters that often or cares for IMAX, there's other chains that offer 1 2D-only movie for $12/month and the tickets roll over.
[1] 4x movies/week, which is indeed more than I have time for.
We just saw Superman in a Las Vegas IMAX and it was $85 including fees for three tickets. $75 for two seems perfectly reasonable in LA, SF or NY once you include concessions.