Standard CxO mentality. “I think the facts about our product might be true but I won’t say it because the shareholders and SEC will hang me when they find out it’s bullshit.” Then defer to next monkey in circus. By which time the tech press, which seems to have a serious problem with literacy and honesty (gotta get those clicks) extrapolates it for them. Then analysts summarise those things as projections. Urgh.

The other tactic is saying two unrelated things in a sentence and hoping you think it’s causal, not a fuck up and some marketing at the same time.