Percy Livermore: We must rid our speech of slang. Now, besides "OK", I want you all to promise me that there are two words that you will never use. One of these is "swell" and the other one is "lousy".
Lucy Ricardo: OK, what are they?
Percy Livermore: [with emphasis] One of them is "swell" and the other one is "lousy".
I spelled around my daughter. This worked until, between 3 and 4 y/o, she asked a preschool teacher what "F-U-C-K" spelled. The teacher asked where she'd heard it and she said her father spelled it a lot.