I wonder how this interoperability hype in the industry, induced by MCPs, will affect companies where the lack of interoperability is almost a moat.

I remember when I first interacted with Marketo and I was wondering why people even bother trying to use this tool just to learn that Marketo has the best integration with Salesforce and thus, it’s almost a certainty that as you scale you’ll get to use it.

Salesforce in particular, relies a lot on the vendor ecosystem built on a platform that is so painful to inter operate with.

I’m very curious to see what effect this will have to them.