I (and in anecdata, many people I know) use it to follow some "big names", and a splattering of smaller names, for broadcast information.
Why is this a negative? To a first approximation, the "big names" you follow are an indication of your interests, and advertisers are very comfortable with broadcast media.
Following anyone also indicates a degree of commitment that simply hitting a "Like" button does not: You're willing to see everything that person/business Tweets.
Why is this a negative? To a first approximation, the "big names" you follow are an indication of your interests, and advertisers are very comfortable with broadcast media.
Following anyone also indicates a degree of commitment that simply hitting a "Like" button does not: You're willing to see everything that person/business Tweets.