People pay for software all the time. Hell I pay $30/month for a fucking email client (Superhuman). But no one has tried it for a social network. I think the problem is that people think a social network is worthless unless you hit Twitter scale, but perhaps lots of smaller, focused social networks at $2/pop could work. People are now saying that Discord is being enshittified, right on schedule. Maybe there's an opportunity to poach some communities.
Well obviously some people would pay. The hurdle that a company needs to clear is getting enough people to pay to support both an engineering staff and the infrastructure costs.
Do the math on how many people are necessary to run a web site with on-call rotation, minimum moderation, and someone to run the business. The number of $2/month subscription required to make that work is prohbitively high.
> but perhaps lots of smaller, focused social networks at $2/pop could work
Even large, free, well-funded social networks are failing to get significant traction or running into echo chamber problems (Bluesky).
I've been hearing for years that a paid social network would work, but if the unpaid social network competitors can't get any traction, what makes you think adding a $2/month signup hurdle would improve the situation?
If you want to see a real-world example of people squirming out of their claims that they'd pay for ad-free services, take a look at any HN thread discussing YouTube premium or their ad-block evasion efforts. The price for ad-free YouTube is reasonable for as much as people watch it, yet when cornered the same audiences who claimed they'd pay for an ad-free version suddenly come up with a multitude of new excuses for why they're refusing to pay. My personal favorite claim (which invariably surfaces in every thread) is when people say they would happily pay for YouTube premium if they weren't so aggressive about adblockers.
Do the math on how many people are necessary to run a web site with on-call rotation, minimum moderation, and someone to run the business. The number of $2/month subscription required to make that work is prohbitively high.
Is this really so? Let's try doing the math: you're describing a distributed team of maybe 10 people, likely less. Let's assume you need $600K/year to run this business (is this the right number? not sure, feel free to correct me). At $2/month, that requires 25000 paying users.
Difficult, but not impossible. At $5/month (the $3 difference wouldn't trigger any price sensitivity, talking from real experience) that's 10000 users. If your service actually provides value, you can crank it even higher. Again, difficult, but totally within the realm of possible.
if the unpaid social network competitors can't get any traction, what makes you think adding a $2/month signup hurdle would improve the situation?
Because the "traction" needed to make free and paid social network work is vastly different. You need insane scale (millions or tens of millions of users) to make free social network viable, hell, my stomach hurts from only thinking about it. A paid social network business, run with certain austerity, can be profitable with one thousand paid users.
The hard part is how to acquire that 10000 paying users and how to make them stay.
I think a the problem is for every social media user who finds it valuable enough to pay, there are ten more who don’t use it enough justify paying. And if you only serve the first group but not the later, then the first group will just get bored and move back to X or Instagram, or they just ditch social media entirely and move into private group chats. And if you serve the later then your operation expenses will multiply.
> Do the math on how many people are necessary... you're describing a distributed team of maybe 10 people, likely less. Let's assume you need $600K/year to run this business
Using the heuristic that HR costs are 2x the gross salary, the 10 people are earning 30K/year gross salary (no bonus). And I'm not leaving any room to pay for the compute/storage infra.
> The price for ad-free YouTube is reasonable for as much as people watch it
Perhaps for you (in the US, I assume). The price is the same everywhere in the world, wages aren't. If you've the choice between paying for food and ad-blocking YouTube, or paying YouTube but having no money for food, the choice is obvious. Just like people here claiming Photoshop is an affordable piece of software...
i think that people vastly overstate the costs of this sort of thing and it's super bizarre. if you're treating this as a big official corporation™ and such and want to pay 500 devs like $200k/year or something to make work, then yeah you're gonna have problems.
but if you want to build a social network and aren't dreaming of being gazillionaires for it (which is quite reasonable), then you can get by very easily. how do I know this? because... well it's being done successfully. not was done successfully, is done successfully.
you can probably even get people to help out on it.
you can build a social network with a dedi running nginx hosting your Python application running on a Linux box backed against Postgres (and redis for session storage, although even that is a bit overkill) for like $80/month deployed with a "deploy.sh" script that you run to kick the damn thing into running (Docker is used in dev only, but could easily work here). should you probably add health checks or whatever? yeah. it still works really well.
this scales well past the 100k users mark.
what about video/images/etc? well, this nginx server happily sends out user uploaded video storing them as files on a bog standard ext4 filesystem. backups exist of the site.
the "stack" i mentioned here isn't fancy or particularly tightly optimized, it's in fact pessimized in a lot of ways. hell I know there were a gazillion ways we could improve performance of our application. show the backend app to a game dev and they'd probably want to start strangling people with how poorly optimized most of the actual app is.
and still, it scales well.
again, I stress that this isn't some theoretical idea, this is actively being executed. the entire venture makes money for the team from the users who willingly (and unforcibly in order to use the service, the actual site is free to use in its full form) give money. this isn't ZFS. this isn't Rust. this isn't using some blue-green deployment. this isn't spending hours toiling away at which sysctl to set to squeeze every last cycle out of each box. this isn't behind some massive CDN with "internet scale" boxen or even (for the video serving part) behind any anti-DDoS service.
it's just a matter of doing actual engineering and being willing to actually build the things you want to build.
I like stories like these, but I think you just never hit a breaking point with the infra and approaches you got. You've never exceeded your ext4 volume size, so no need for object storage. You've never had a server die, so one dedi box is fine. You've never had a paying customer call you with an issue, so oncall support is not needed.
yeah, i mean i guess what i'm trying to say is that the breaking point is very far up there as computers have gotten towards breakneck speeds, especially on the technology side, for the goal being achieved. it's downright difficult to hit the limits unless you're throwing effectively a DDoS at it.
i think the big thing though is that it's a community and so people are actually willing to support that even if it means the amount of 9s of availability is slightly fewer (although in practice, many providers bust right through their "9s" SLAs without a care in the world) and given a migration from a VM provider to the dedi occurred, migrations obviously can happen if failure presents itself.
Ning, Substack, OnlyFans, Nostr, mirror.xyz, Farcaster are paid social networks, among others. It's been tried, with varying degrees of success based on user base.
But people are cheap as fuck. Even here we post links to archive.is to get around paywalls (which rubs me the wrong way). Every time YouTube Premium come up the comments are full of people saying they won't pay up.
I’m not going to pay for something and still be the product. These sites would have to be fundamentally different from what they are today, for me to justify paying for them, starting with: they should not be collecting, selling, or profiting off of data about me. They should also not be deciding for me what ways I can use their products.
People bemoan “nobody’s willing to pay for an online newspaper” and that’s true: they won’t pay for them in their current user-monetizing form. Same with YouTube: I’m not going to pay for an ad-free YouTube in its current form: with auto-playing next videos, algorithmic recommendations, Shorts, and sponsored content embedded in some creators’ videos. Give me a different, better product that does not try to monetize me, and I might pay for it.
