When I made a complaint about their UI changes being unintuitive the response was that the intent was to make Windows more familiar to people un-familiar to Windows, as in make it more familiar to those who use Macs.
They assume existing windows users are a captured audience and are trying to capture the Mac market without realizing that they're instead making everything much worse.
Though now ironically with Apple going the whole 'glass' detour people using Macs may be more familiar with Windows. Could be a win for the Microsoft fast follower strategy - so what do I know. I wouldn't have bet on Apple fumbling but here we are. I still prefer Linux to both Apple and Windows.
They assume existing windows users are a captured audience and are trying to capture the Mac market without realizing that they're instead making everything much worse.
Though now ironically with Apple going the whole 'glass' detour people using Macs may be more familiar with Windows. Could be a win for the Microsoft fast follower strategy - so what do I know. I wouldn't have bet on Apple fumbling but here we are. I still prefer Linux to both Apple and Windows.