People want to scroll and scroll, because social media make them miserable [1, 2, 3]

Perfect storm.

[1] https://time.com/4882372/social-media-facebook-instagram-unh... [2] https://www.scientificamerican.com/article/why-social-media-... [3] https://www.psychologytoday.com/us/blog/navigating-the-maze/...

My hunch is that instant messaging is slowly taking over that space. If you actually want to connect with people you can without needing much of a platform.