>> Lucy Koh specifically warned them about this before the jury began to deliberate
To me, this is absolutely the most interesting part of the case. I'm wondering who refused to blink in this game of chicken.
I've seen some reports that Apple approached Samsung with some highball settlement terms as a starting point for negotiations, but I'm wondering if Samsung's execs just decided to dig in their heels because of pride.
I'm making a big assumption here, but in Chinese culture, "face" --http://en.wikipedia.org/wiki/Face_(sociological_concept) -- is a big deal, especially the higher up you go in the food chain. I've seen relatives do stupid things just to "save face" or "give face". Not being Korean, I don't know whether "face" is a big deal, but I know their culture operates on similar ideas.
Saving face is huge everywhere in Asia AFAIK. Shame is a driving emotion, rather than guilt as in Western cultures. So not wanting to shame the company name could've been a driving factor.
<insert standard disclaimer about generalizations>
To me, this is absolutely the most interesting part of the case. I'm wondering who refused to blink in this game of chicken.
I've seen some reports that Apple approached Samsung with some highball settlement terms as a starting point for negotiations, but I'm wondering if Samsung's execs just decided to dig in their heels because of pride.
I'm making a big assumption here, but in Chinese culture, "face" --http://en.wikipedia.org/wiki/Face_(sociological_concept) -- is a big deal, especially the higher up you go in the food chain. I've seen relatives do stupid things just to "save face" or "give face". Not being Korean, I don't know whether "face" is a big deal, but I know their culture operates on similar ideas.