> 5% of people can't view them, yet 25% of top websites use them?
That's not how it works.
The server declares what versions of media it has, and
the client requests a supported media format. The same trick have been used for audio and video for ages too.
This problem was solved by HTTP since forever. Client sends `Accept` header with supported formats and server selects the necessary content with corresponding `Content-Type` header. You don't need any HTML tags for it.
Images are often at different resolutions too, that way, depending on the pixel density of the device, and the physical size, the browser can select the photo that has high enough resolution, but not one that is needlessly large, while also selecting the preferred image format.
File extensions are just a hint about what the file might be and have nothing to do with what the file actually is. If the server sets the MIME type, the browser will use that as the hint.
But even beyond that, most file formats have a bit of a header at the start of the file that declares the actual format of the file. Browsers already can understand that and use the correct render for a file without an extension.
That's not how it works.
The server declares what versions of media it has, and the client requests a supported media format. The same trick have been used for audio and video for ages too.
Example: