This is really not a convincing argument. Plenty of people put social information in their profile on this forum; there is clearly some social aspect to commenting and I’d argue the social aspect is the reason to comment and read comments. There are comments that are automatically more interesting to read because of the name in front of it.

> demonstrably false

Surely not “demonstrably” false. How would you demonstrate it? You may believe that it’s not social media but there’s no reason for you to think I should not believe it is social media.