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Serving user generated content is very expensive in terms of infrastructure. More expensive in many ways than streaming studio generated content.

The scales of the two models are very different. Ingesting content is more complicated with user generated content because there's few guarantees about formats (encoding, color, file formats). Serving the content is also more complicated because it's not as friendly to edge caches as studio content. Part of the expense of YouTube is the long tail of content. Popular content might live in edge caches but YouTube serves up old unpopular stuff too.



Those things do not sound like a very big hurdle for a massive company like Netflix, in my opinion. They could simply demand a certain encoding, color and file format from uploaders. As for edge caching, not my specialty, but if Google can do it so could probably Netflix.


The most difficult part, and one that Youtube has struggled with since the beginning, would be content moderation. It's a technical, legal, and PR nightmare and there's no reason for Netflix to wade into that mess.


Then why is there reason for YouTube to be in that mess? Netflix currently has no problem in broadcasting and selling some of the vilest and most offensive stuff imaginable, including outright child pornography.




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