Can anyone explain to a Non-American what the fuss is about? Did he play a very well game on LSD? Or a very bad game? Is it so inconceivable to play a good game while tripping that it warrants a long fawnish article? What is it about?
In baseball, a "no-hitter" is a game were one team prevents the other team from hitting the ball all game (http://en.wikipedia.org/wiki/No-hitter) and is quite a rare feat. That Dock Ellis was able to pitch a no-hitter while on LSD is even more remarkable. The article is more about Dock and his life than that one event.
I actually enjoyed browsing through this. I can see how a well researched and written article augmented with media elements such as video can be something people are willing to pay for. I think I would.
Edit: But you can say, so can any other page on the web. What I actually appreciated about this was the care that had gone into preparing the content. It would also mean that content becomes more individual rather than placing text in a box standard framework like a typical news website does.
Edit 2: I can see how e.g. a news site can have publicly available content and content behind a pay-wall that is prepared like the content illustrated in this example. More magazine style content.
I hate parallax/scrolling effects and.. this is perhaps the least offensive version I've seen. It seems useful as a way to draw attention to quotations and high res photography that's relevant to the narrative, rather than just being flashy.
I hope people don't take it too far, but I'm impressed by this. If everyone started to do it? I might change my mind ;-)
In the interim, assuming it's about the same thing, here's a fantastic animated short about Dock's famous no-hitter, pitched on LSD:
http://www.youtube.com/watch?v=_vUhSYLRw14
EDIT: The problem may have been Chrome, or the extensions I'm using there; it loads right away in Firefox.