Seemingly profitable strategies are actually published all the time in finance literature.
Some also work (usually only for a short amount of time if profitable), most don’t really work at all for various technical reasons (lookahead bias, model doesn’t account for slip/trading costs or assume infinite liquidity or a portfolio too large to realistically rebalance etc.) and some again work, but have unfavorable risk-adjusted return profiles compared to simpler strategies.
Some also work (usually only for a short amount of time if profitable), most don’t really work at all for various technical reasons (lookahead bias, model doesn’t account for slip/trading costs or assume infinite liquidity or a portfolio too large to realistically rebalance etc.) and some again work, but have unfavorable risk-adjusted return profiles compared to simpler strategies.