I think AI gives us the opportunity to write our own ranking algorithms. Of course most people will pick an off-the-shelf editorial perspective but I expect these to be much more configurable than the current state with a tiny number of algorithmic gatekeepers.
Prompt engineering is just the new google fu, but if google wants to ban something it won't be there and if they want to bump something it will be bumped.
Fortunately AI helps with that too.