I don’t think they missed a mark exactly. Perhaps they hesitated to shoot when others took the shot.
Marksmanship is about hitting the target, not firing first. I would not want a deeply embedded personal assistant that’s always on and learning from me only to get things wrong and frustrate me. Apple’s users are grandparents and newbies who will have even higher standards for Siri than experienced developers who might be more lenient.
The issue isn't that they don't have these features, the issue is that they announced them in such a way that suggested they were right around the corner, or even that they'd be available on the new iPhone 16, and now it seems increasingly likely that the phone will never have the advertised features.
Marksmanship is about hitting the target, not firing first. I would not want a deeply embedded personal assistant that’s always on and learning from me only to get things wrong and frustrate me. Apple’s users are grandparents and newbies who will have even higher standards for Siri than experienced developers who might be more lenient.