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I thought it was 15% for devs selling under $1M per year.

It also seems like a super-weird analysis angle to both pay yourself a (very generous) full day rate AND then expect upside on top of that and conclude that making just the $10K for 4 days’ work is somehow a loss for the solo entrepreneur.






I think he is implying that that is neutral, not a loss. It is opportunity cost.

Is the opportunity cost of someone who has never programmed an iOS app before $2500/day as an iOS dev?

Maybe in some analyses, but that’s not where I’d estimate it. If they’re turning down other $300/hr work, sure, but that’s not how I read the account.




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