Wild guess. As far as I can tell this was the first such article: https://theconversation.com/friday-essay-trumps-reign-fits-c... I posted it here, but it didn't attract much interest here or elsewhere from what I can tell. But as you can see it had interesting things to say. Those who make money from peddling words saw an opportunity, re-wrote and posted it as their own work.

It's grubby process in some ways, but looking at it holistically, it's not a bad outcome. The meme has gotten the interest I think deserved, even it's creator didn't.