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Yeah, at £20 it becomes throwaway, that's in the same price range as a physical book; you'd see publishers selling these e-readers with a single book preloaded on it, possibly even locked down so you can't get anything else on it.

E-readers don't need to become cheaper, ebooks do, and at the moment there's still a huge gap between "pirated" or "borrowed from the library" and "bought". That, plus DRM and lock-in makes people think twice about buying ebooks.

I had to find a source, but [0] shows that physical books out-sell ebooks by a huge margin still. I think this chart would only change if ebooks are as readily available for cheap as streaming music.

Come to think of it, I remember now; during that time, tablets also quickly became popular and were the direct competitor to e-readers. The low-cost e-readers were often regular tablets with LCD screens, since both then and now, e-paper is expensive. But you can buy a tablet for cheap.

[0] https://www.statista.com/chart/24709/e-book-and-printed-book...



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