I've said it before but one market that gets hit hard is the gig economy. The quality of generative AI may not be professional level, but it presents an easy drop-in replacement for one-off tasks that people previously outsourced to platforms like Fiverr (voiceovers, logo design, clip art, copy editing, translation, etc).
I believe there is nuance here. Something akin to the 'last mile' problem in delivery exists in these realms as well — AI can get close, and usually even complete the task when the artifact is not the end product — but in cases where one does care about selling the output to others, AI can result in more gig work, not less.
For example, many games that previously had no voice at all can now take a low-cost crack at voiceovers and, if it works, get professional VAs. Similarly people who would otherwise waste a long time in a back and forth can send AI generated concept art directly to a 3d modeler to model and rig. This reduces the risk of the transaction (will I get what I actually want?) significantly for these jobs.
However, as with any other technological leverage, it will exacerbate the power law distribution. Once you know what you're getting and that it will be worth it, you're much more likely to hire better professionals and pay them more.
