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If they were people of note the yard sale would be held at Christie's not in the street in-front of the house.

If the collection of books is of note likewise.



No the point is that a yard sale would accomplish the goal of getting rid of the stuff without maximizing profit. The only reason to hold it at Christie’s is to maximize profit.


A yard sale is maximising the profit - stuff that doesn't sell at a yard sale goes in either the bin or to the charity shop.


What's wrong with maximizing profit anyway?




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