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>It's not that the dudes don't care

Nope, I don't care.

Everything is garbage filler vying to buy my attention for some purpose or another and I expect bullshit from everyone. I am generally outraged, but for specific instances of bullshit? Not at all, those are expected. It's not desensitization, you just can't have less than 0 trust in an entity and once you get there specific instances of outrage no longer happen.

The major reason I think tiktok is so successful is it is the platform for punishing BS. You've got 3 seconds to get to the point and if you don't, you don't have attention. People complain about modern tech ruining attention span but I think it's the opposite, traditional content sold out to become ever less worthy of people's attention so people used tech to circumvent it.




I'm not sure if I'm convinced, but I find this perspective very interesting to think about - that Tiktok might actually be about finding signal in the noise. My objection is around whether "getting the point" really means "getting to the most dopamine-producing thing" (which can still be bullshit).




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