Right. In fact, it doesn't usually characterize an entire market, more often it's just certain segments: sometimes you want McDonalds, sometimes you want a Michelin-starred restaurant.

Similarly with the example: lots of guitarists are keen on NAM (Neural Amp Modeler) because it is free and runs on a PC, or one of the cheaper hardware pedals such as the ToneX. The low-end of this market is always chasing the high-end, but these cheaper options are fantastic for the sound quality they can produce and have come a long way from the L6 Pods of years ago.