Gifting service is very crowded place and yet there is no company that solved the problem successfully but there a plenty of "dead" companies tried to do gifting and social gifting.
So true. Why hasn't this worked yet? Surely with Kickstarter and crowdfunding becoming increasingly popular it's only a matter of time before it crosses over to the Facebook-friends network. But why hasn't it happened yet? Is it because online payments/transfers are too expensive for the current market that's just waiting to be tapped?