But how is this different to what NVIDIA have already done? They have robots that can achieve arbitrary and fluid actions in the real world by training NNs in very accurate GPU simulated environments using physics engines. Moving a little Atari stick around seems like not much compared to sorting through your groceries etc.

The approach NVIDIA are using (and other labs) clearly works. It's not going to be more than a year or two now before robotics is as solved as NLP and chatbots are today.