I mean that in that I don't think it lived up to what Google envisioned. People have extremely hostile views towards ads but have a full expectation that everything is just an account creation away, if not outright just given away.
30% of people who use Google don't view their ads. It's hard to call a business where 30% of people don't pay successful. The news agencies picked up on this years ago, and now it's all paywalls.
This doesn't even get into the downstream effects of needing to coax people into spending more time on the platform in order to view more ads.
Google ads revenue AND income has consistently risen basically forever. Its ~75% of Alphabets total revenue and corresponds to over ~%50% of all Ad revenue in the world.
30% of people who use Google don't view their ads. It's hard to call a business where 30% of people don't pay successful. The news agencies picked up on this years ago, and now it's all paywalls.
This doesn't even get into the downstream effects of needing to coax people into spending more time on the platform in order to view more ads.