Price point here is a bit too high... They have bundled so many things together into this that the sticker shock on the price is too much.
I get what they're trying to do but if they were serious about this they would include some other small subscriptions as well... I should get some number of free movies on YouTube per month, I should be able to cancel a bunch of my other subscriptions... I should get free data with this or a free phone or something... I could see some value if I could actually just have one subscription but I'm not going to spend $250 a month on just another subscription to add to the pile...
I’m not seeing the relevance of YouTube and the One services to this at all.
I get that Big Tech loves to try to pull you into their orbit whenever you use one of their services, but this risks alienating customers who won’t use those unrelated services and may begrudge Google making them pay for them.
It's trying to normalise it, make it just another part of your Google experience, alongside (and integrated with) your other Google tools. (Though that's weakened a bit by calling it 'AI Pro/Ultra' imo.)
I imagine this could be seen as an anticompetitive lever. Whereby Google is using its dominance in one field to reduce competition in another, adding it here is a way to normalise that addition for when massmarket-priced plans become available.
Tucking it towards the end of the list doesn't change that.
I get what they're trying to do but if they were serious about this they would include some other small subscriptions as well... I should get some number of free movies on YouTube per month, I should be able to cancel a bunch of my other subscriptions... I should get free data with this or a free phone or something... I could see some value if I could actually just have one subscription but I'm not going to spend $250 a month on just another subscription to add to the pile...