what are people going to do, switch? There are no other viable (across a number of dimensions) alternative, it'll take many many years even at the worst levels of user experience before youtube dies. And large companies like this do not do long-term planning.
I could just watch less videos. Content quality has been declining for ages. Fresh stuff all looks and sounds the same. Video structures are all very similar, and even for niche channels they only look at very specific sorts of topics. The only good stuff is old videos dumped on youtube.
Indeed that is the good point, even without switching, just watching less content, shorter will hit them right in the wallet.
Not even that you have to restrain yourself, but I also noticed that more and more annoying ad recently kills the excitement to use the platform and to start random linked video by curiosity. Like giving electric discharges to an animal when he does something specific will hard wire into his brain that the activity is not interesting and more frustrating than providing dopamine.
Even looking at their feature, I'm wondering if the side effects are well understood by them:
"or emotionally charged moment"
An advertisement at the wrong moment, like at the highly emotional moment will not just kill the moment in fact? Like losing the connection you had this the viewer?
For example, if I'm about to cry because of how emotional is the current moment, I'm deeply in, suddenly an advertisement for chips will show up, and when I come back to the show I'm totally in another state of mood, like "ok it's terrible, but who cares?"
