So you're the type that doesn't watch the Special Olympics I take it? MLS is the geriatric retirement league for super star players, or the not quite good enough to play in the other leagues league. One season, I tried to get into MLS. At one point I tried using a stop watch to clock how much time the ball was out of play in MLS compared to "real" leagues, and it was close to 20% which is not far away from amateur kids level of play.

I don't blame you for not liking the MLS branding. However, I'm guessing they paid a couple of shiny coins for that privilege, so they're naturally going to try to do anything to recoup that money

But even if it was a channel dedicated to test cricket (the greatest sport in the history of sport), I would still resent the foisting. These are clearly anti-competitive practices and that always leads to worse products eventually.