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This looks like a startup company. Why shouldn't it have a name and logo?



Their point is that the name and logo are clearly drawing from the Metamorphosis of Prime Intellect, with all the potential baggage that comes with it. It's an interesting choice.


The novel was the first popular codifier of the concepts of strongly superhuman ASI and hard-takeoff singularity, literally the work that introduced these ideas to the then quasi-New Atheist hangers-on among the kuro5hin crowd who became the initial core of what would develop into the follower base for singularitarianism. It was quite well written for that purpose, with enough sex and action to paper over the slow parts, and a real grasp of what it feels like when time contracts and dilates at once in those dolly-zoom moments where the universe is different forever and nothing outwardly changes. Combined with the seductive appeal and literally universal scope of the ideas that power its plot, it is no wonder the novel should have left so strong an impression on a few.

Someone intentionally invoking that history is interesting indeed. Someone doing it by accident might be more so. But I already gave that choice the name I judge it deserves.




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