Have you considered your price point? I work for bigger companies, we would never go with someone whose base plan is so cheap. This is because it takes a lot of effort to make a purchase, and going to accounting for $10/month for something as important as regulatory compliance or antifraud just doesn’t vibe.
Smaller vendors in your price target might have the budget but not the mindshare to implement.
Yes. It’s a mixed message to both be a low end provider or be an enterprise product. Maybe it makes sense but I think it might confuse any purchasing people I talk to.
Folks want to fit you into a neat bucket. If you don’t fit in, it causes emotional discomfort. This can be true even if strictly not the case in your pov - but customers perception and emotional response might explain some of your difficulties.
CloudFlare for example basically gives it all away, except to the people who make so much money that they want to pay a lot for a few niceties.
Smaller vendors in your price target might have the budget but not the mindshare to implement.
I’d be curious if you 100x your pricing.